Coco

hy Should Fresh Taste Be Hard Work?

hy Should Fresh Taste Be Hard Work?

ORGANIZATION

Orient Electric

ROLE

London UK

Year

2025

Status

Images by Unsplash

executive summary

La Mesa approached me to design a modern twist on traditional Mexican culinary branding. I developed a playful yet elegant identity system, combining bold colors, handmade typography, and mural designs that celebrate the spirit of CDMX.

business need

insight

IDEATION

IMPLEMENTATION

impact