Foresight Engine

Can Too Much Insight Slow Decisions?

ORGANIZATION

Ai Palette

ROLE

Founding Designer

Year

2023

Status

Shipped

executive summary

Foresight Engine was a complete redesign of AI Palette's enterprise SaaS platform, transforming an outdated analytics dashboard into a scalable product aligned with a new company vision and brand identity.

business need

AI Palette was transitioning from an early-stage startup into an enterprise SaaS company serving global FMCG brands. While the product's AI capabilities were evolving rapidly, the customer experience had fallen behind.
The dashboard lacked information hierarchy, usability and visual consistency, making it difficult for enterprise customers to uncover insights efficiently.