SmartCrop™

Designing a skincare brand rooted in nature

Designing a skincare brand rooted in nature

ORGANIZATION

Samsung

ROLE

Seoul, Korea

Year

2019

Status

Images generated with AI

executive summary

Luz de Tierra is a new skincare brand born in Oaxaca, focused on natural ingredients and sustainable practices. I was brought in to create a calm, confident identity that would reflect their values, slow beauty, earth-based formulas, and ethical sourcing.

business need

insight

IDEATION

IMPLEMENTATION

impact

Next projects

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